What are you worth? HNC

HNC have been shooting corporate events and activities for the Education Into Enterprise programme, and these pictures are good for the Corporate Photography HNC unit.
Corporate photography can often be part of Public Relations, as the company is trying to create a relationship with the public. Photographers who produce this type of work are often hired by the company, and they need to try to give an estimate of what the job will cost.
Your estimate is based upon your own level of skill and experience, the amount of time the job will take, and how the pictures will be used.
So a very well-known, skilled photographer, working for a week for a company to produce an annual report or advertising pictures for publishing all round the world will be vastly more expensive than a college leaver, shooting for half a day for a Broxburn community newsletter.
The key idea for costing a job are: your experience, time taken, and use of pictures.
The client needs to accept it, and they often don't - so this is all about negotiation.
Photographers often compare fees with each other to try to work out a reasonable going rate for jobs, but they are also in competition with each other!
To help, the National Union of Journalists have a examples of going-rates for jobs.
Find it here, and concentrate on PR, low budget rates.

NUJ fees guide

Another way of trying to work out what your pictures are worth is to go to Alamy or Photshelter, look for images similar to your own and use their price calculators. So you might select a picture that will be used in Britain, for a charity, on a web page, and it will calculate a rate. This is a good way to start negotiations.

Alamy price calculator

Clients expect to haggle

This is what I do, and sometimes is works, sometimes it doesn't. You have to be prepared to haggle.