Keep the same set of elements but vary the detail, such as colour, headline and images.
Text composition:
"A component of desktop publishing and page layout, text composition deals specifically with how fonts are arranged on the page. It involves manipulating text placement and altering the visual appearance of the text.
Some of the tasks that come into play in text composition are choosing text alignment, changing font sizes or making text bold or using italics, deciding how much space to put between lines of text or columns of text, and using typographical embellishments such as drop caps."
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What are the six principles of design?
"Generally, all the principles of design apply to any piece you may create. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. There is seldom only one correct way to apply each principle but check your documents to see how well you have applied each of these six principles of design."
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